Last year my colleague (and — I suppose — friend) Mathew McGann and I participated in the Canberra focus group for the Australian Science Communicators (ASC) audit of how the discipline is doing in Australia. The results of this audit should be out soon and I look forward to seeing if anything from our session makes it into the report.
Mat and I put forward the views that we’ve been debating among ourselves for years. No doubt those views will continue to change as we learn more, but at the moment I think I can summarise what we see as the problems with science communication (SC) with a few questions which don’t seem to be answered at the moment.
How do we measure the effectiveness of an SC activity?
Even if we devoted funds to measuring how SC events are implemented, it’s not clear that we have any metrics for measuring “science engagement” — whatever that is. Should we test people before they enter Questacon about their knowledge of seismology and then quiz them again upon leaving and then follow-up the study six months later? Continue reading